Stephen R. Covey said, “Most people do not listen with the intent to understand; they listen with the intent to reply.”

People want to be heard. You want to be heard. We’re listening. This story about what happened at a local bridal show illustrates what we mean.

“Say My Name”

A bride insisted that one of our San Antonio wedding DJs put a clause in her contract stating she would be given a monetary stipend if the DJ mispronounced her name at the reception. Initially, Ron Peene said, “No. We don’t do that.”

The more he thought about it, the more he realized this lady just wanted to be heard.

In the course of their conversation, Ron found out that another DJ had mispronounced her sister’s name at her wedding. She didn’t want the same thing to happen to her.

Can you imagine somebody saying your name wrong at your own wedding?! It was tough enough having to correct teachers and subs in school. Nobody should have to correct the DJ at their own reception.

As Ron listened to her story and heard her concern, he realized that this bride’s biggest concern in hiring Cutting Edge Entertainment was that her name be pronounced properly. “We can do that.”

We added a clause, she signed the contract, and Ron taught the DJ who would work the wedding reception a mnemonic device to remember how to pronounce the name.


That’s why we listen. Our conversation with you usually reveals your biggest concern about the event. Once we know what you’re worried about, we do our best to meet that need. What’s important to you becomes important to us. Some people might call that a sales technique. We think it’s common sense business.

When you sit down to meet with any vendor for your wedding or corporate event, the focus of the conversation should be more about your expectations and values than it is about the date, time, and price (although those are important details to cover!).

“Dream The Impossible Dream”

We want to help you transform your vision for the event into reality.

Want your first dance to be on a cloud? We can do that.

Want your 40th birthday party to include karaoke? We can do that.

Want a photo booth for your corporate gathering? We can do that, too.

Want the music and lights to set the tone for the entire event? We’re on it!

“So What?”

What difference does it make to you that we listen? You aren’t hiring us to be your therapist. What’s the big deal?

Our desire to understand your vision for the event tells you some things about our company.

  • We value customer service.
  • We want to help make your wedding or party memorable in all the best ways.
  • As the voice of your event, we think it’s important to develop a relationship with you.
  • The focus of your event will be you, not us.

These things are important to us because we feel like they’re important to you. If you agree, give us a call. We’re listening.